DULi
度粒
魔都植物性料理新地标
NEW LANDMARK OF PLANT-BASED FOOD
IN SHANGHAI
关于品牌：
源自一个对植物性料理的美味不妥协的团队，DULi 度粒甄选川菜浓郁口味的精华，兼容世界各地菜肴的风味灵感，创作出独具魅力的亚洲融合菜。我们希望所有人都能够在度粒被素食打开新的味蕾体验，发现新的味觉惊喜，轻松体验到由精选的植物性食材带来的视觉与味觉丰富层次。
ABOUT BRAND：
DULi combines elements boldly from different cuisines into unique asian inspired dishes with an emphasis on Sichuan flavor. With a vision for promoting plant based food, we aim to make delicious dishes available in an accessible, casual yet sophisticated way.
DULi combines elements boldly from different cuisines into unique asian inspired dishes with an emphasis on Sichuan flavor. With a vision for promoting plant based food, we aim to make delicious dishes available in an accessible, casual yet sophisticated way.
设计思考：
在此次项目中与委托方和室内设计团队紧密合作，完成了包括设计与概念策略、中英双语定制字型标识、视觉识别系统、环境视觉指导、摄影艺术指导、印刷制作监理在内的完整工作脉络。基于对整体用餐体验的考虑，不产生过度的视觉干扰，我们通过严谨克制的方式将餐厅兼容并蓄的东方气质与创意融合料理的特征呈现给热爱植物性料理新体验的食客，并最大化的将餐厅的故事交由“用餐”与“食物”本身娓娓道来。
DESIGN INSIGHT：
In this project, we worked closely with the commissioner and the interior design team to reach a complete and quality design including concept strategy & development, visual identity, environmental visual graphics, photo direction, and print production. Based on the consideration of the overall dining experience, without excessive visual interference, we present the restaurant’s oriental moods and fusion cuisine characteristics to the diners who love the new experience of plant-based food through clear and detail-rich way, and give the story to the "dining" and "food" themselves with honesty.
In this project, we worked closely with the commissioner and the interior design team to reach a complete and quality design including concept strategy & development, visual identity, environmental visual graphics, photo direction, and print production. Based on the consideration of the overall dining experience, without excessive visual interference, we present the restaurant’s oriental moods and fusion cuisine characteristics to the diners who love the new experience of plant-based food through clear and detail-rich way, and give the story to the "dining" and "food" themselves with honesty.
Commissioner: DULi 度粒
Designed and Art Directed by Pocca Design
